Bots como agentes de expressão: regime de visibilidades e o poder de criar redes

Lorena Lucas Regattieri

Resumo


O que aprendemos a respeito da utilização de robôs nas redes sociais e seus efeitos comunicacionais? Considerando as práticas midiáticas contemporâneas, os estudos críticos algorítmicos vêm debatendo uma transformação nos regimes de visibilidade (Magalhães, 2018). Esse artigo retoma um estudo de caso das eleições presidenciais de 2014 sobre o uso de bots no Twitter como agentes de expressão. Ao coletar dados digitais do Twitter, partiu-se de uma técnica quali-quantitativa de análise das redes sociais para cartografar as estratégias de compuatacionais de propaganda. Assim, sob efeito dos bots, as modulações produzidas da interação entre atores humanos e não humanos fornecem novos parâmetros para compreender fenômenos políticos-comunicacionais.


Palavras-chave


bots; visibilidade; inteligência artificial; análise de redes sociais

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Referências


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DOI: https://doi.org/10.22409/contracampo.v38i3.28504

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