Incentive programs to promote startups: a Brazilian case

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DOI:

https://doi.org/10.12712/rpca.v13i1.27491

Resumo

This study aimed to verify the practical implications of innovation incentive programs in the development of a carpooling startup from Brazilian Federal District. It is a case study in which the startup was supported by programs to encourage innovation. Interviews were conducted with the managers of the startup, with the purpose of evaluating the confluence and applicability of the programs to the needs of the business, evidencing the impact of that programs in its development. Empirical evidence was treated through content analysis with a priori categorization, with the managers’ perspectives being compared with the factors of incentive to startups – investment, mentoring and support for market insertion. The results demonstrated that financial assistance, managerial training and institutional networking contributed to the startup development. The study provides an analysis of startups development factors and contributes to the improvement of innovation incentive programs.

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Biografia do Autor

Francisco Waldney Moreira, Universidade de Brasília - UnB

Estudante de mestrado acadêmico em Administração do Programa de Pós-Graduação em Administração - PPGA da Universidade de Brasília - UnB. Atua na linha de pesquisa de marketing, estratégia e inovação.

Isabela Miranda Martins, Universidade de Brasília - UnB

Estudante de mestrado acadêmico em Administração, do programa de pós-graduação em Administração - PPGA da Universidade de Brasília - UnB.

Bruno Alencar Pereira, Universidade de Brasília - UnB

Estudante de doutorado em Administração, do programa de pós-graduação em Administração - PPGA da Universidade de Brasília - UnB.

Josivania Silva Farias, Universidade de Brasília - UnB

Professora de Graduação (FACE/ADM) e Pós-Graduação em Administração (PPGA/UnB)

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Publicado

2019-03-28

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Artigos/Papers