PROFESSORS OF PRACTICE: REINVENTING THE PROFESSORIAL ROLE

Resumo

There is an ongoing transformation of the university to add value and strengthen teaching, research and technology transfer capabilities. However, one means of enhancing the university’s new social and economic development mission is by reinventing the professorial role through the concept of ‘Professors of Practice’. Initially used to bring distinguished practitioners into the university as teachers, the concept is now being applied to research and entrepreneurship. ‘Professors of Practice’ may link business and science departments and provide entrepreneurial role models for faculty and students.