Environmental awareness, engaged consumption and organic products consumption

Authors

  • Nágela Bianca do Prado Universidade Estadual de Campinas (UNICAMP) https://orcid.org/0000-0002-8252-7329
  • Gustavo Hermínio Salati Marcondes de Moraes Universidade Estadual de Campinas (UNICAMP)

DOI:

https://doi.org/10.12712/rpca.v14i2.42212

Abstract

The objective of this study was to evaluate how some environmental awareness dimensions influence consumer engagement and, consequently, the intention of consuming organic products. The methodology used was quantitative and the data were analyzed by structural equation modeling. The results obtained from a sample made up of 213 university students confirmed three hypotheses raised for research: the precautions taken in the domestic environment and mobilizing attitudes towards environmental positively influence more engaged consumption, and an engaged consumer has a greater intention of consuming organic products. Thus, the present study provides relevant information on the behavior of individuals in this market.

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Author Biographies

Nágela Bianca do Prado, Universidade Estadual de Campinas (UNICAMP)

Faculdade de Ciências Aplicadas (FCA)

Programa de Pós-Graduação em Administração (PPGA)

Gustavo Hermínio Salati Marcondes de Moraes, Universidade Estadual de Campinas (UNICAMP)

Faculdade de Ciências Aplicadas (FCA)

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Published

2020-07-06

Issue

Vol. 14 No. 2 (2020)

Section

Artigos/Papers

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