Nuevas tecnologías y fútbol

¿consumo compulsivo e individualización?

Abstract

The economic of soccer is changing. Although television rights are still the principal way of generating income for clubs, they are also trying to find new ways of earning money so as not to be solely dependent on this form of revenue. The Information and Communication Technologies (ICT) are creating new possibilities in this field, such as, the development of third generation mobile telecommunications which may contribute to finding new revenues for soccer clubs. This paper analyses the current situation of this technology and whether ICTs can increase impulse buying and the individualization of the fans.
Keywords: soccer; new tecnologies