Esporte e lazer na perspectiva da indústria cultural

aproximações preliminares

Abstract

This brief test searches to discuss the topic of sports, whether it is practiced or watched through the media, as one of the main leisure activities in our society, in the prospect of cultural industry. To do so, the theoretical reference of Adorno and Horkheimer and other brazilian authors shall be used, restricting the analysis to marketing issues and, indirectly, in the influences of this process of conformation of our subjectivities.
Keywords: sports; leisure; cultural industry