A paixão pelo futebol e a construção de uma nova identidade

indústria cultural excita, Freud explica

Abstract

In a trajectory ascending the sports events and in particular football, increasingly enter the social spaces in homes, schools, work, influencing the sociability of people, even the color of the clothes worn. This article aims to understand the nuances of behavioral structure and identity of the spectacles of football fans in Goiânia and also examine how the capitalist system appropriate the psychological content to increase consumption. For this, interviews were conducted with the fans of associations: Goiás Esporte Clube and Vila Nova Futebol Clube. Then a comparison was made between the Freudian theory of psychological groups, the classification of types of fans made by Heitmeyer and interview harvested. Finally all this context was examined under the light of critical theory of the Frankfurt School, using more specifically the cultural industry described by Theodor Wiesengrund Adorno and Max Horkheimer.
Keywords: Sporting mega-event; fans; quality management; Pan-American Games