Broadcaster Mario Filho

: RADIO GUANABARA IN THE 1960s UNDER THE MANAGEMENT OF THE JORNAL DOS SPORTS EXECUTIVE

Abstract

Mario Rodrigues Filho became famous as a journalist, writer and personality of the Brazilian football. The purpose of this work is to understand his relationship with broadcasting, through his experience in Rádio Guanabara. The study intensifies the interest, shown by previous research, in the transit of the executive through the media and the State. The objective is to find continuities and ruptures between the station’s guidelines in Rio de Janeiro during this management and other cases in which the same director was ahead of communication vehicles.