Environmental awareness, engaged consumption and organic products consumption

Autores

  • Nágela Bianca do Prado Universidade Estadual de Campinas - UNICAMP https://orcid.org/0000-0002-8252-7329
  • Gustavo Hermínio Salati Marcondes de Moraes Universidade Estadual de Campinas (UNICAMP)

Resumo

The objective of this study was to evaluate how some environmental awareness dimensions influence consumer engagement and, consequently, the intention of consuming organic products. The methodology used was quantitative and the data were analyzed by structural equation modeling. The results obtained from a sample made up of 213 university students confirmed three hypotheses raised for research: the precautions taken in the domestic environment and mobilizing attitudes towards environmental positively influence more engaged consumption, and an engaged consumer has a greater intention of consuming organic products. Thus, the present study provides relevant information on the behavior of individuals in this market.

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Biografia do Autor

Nágela Bianca do Prado, Universidade Estadual de Campinas - UNICAMP

Faculdade de Ciências Aplicadas (FCA)

Programa de Pós-Graduação em Administração (PPGA)

Gustavo Hermínio Salati Marcondes de Moraes, Universidade Estadual de Campinas (UNICAMP)

Faculdade de Ciências Aplicadas (FCA)

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Publicado

2020-07-06

Edição

Seção

Artigos/Papers