She rides
Exploring the trends and triggers of female ride-hailing in Brazil's capitals
DOI:
https://doi.org/10.12712/rpca.v19i1.66748Resumo
Investigou-se por meio de métodos fatoriais combinados como variáveis ligadas ao custo, segurança e conveniência impactam o uso do ride-hailing no Brasil. Infere-se que o uso se baseia em fatores utilitários e tecnológicos com ênfase na autopreservação. Em situações de risco percebido, as usuárias ajustam seus padrões de peso das variáveis conforme o horário e o tipo de uso. O caráter inovador do estudo pode ser observado através da proposta de modelo explicativo de comportamento e a contribuição teórica evidencia-se a partir do preenchimento da lacuna a respeito da predição de comportamento de consumo feminino no uso do ride-hailing.
Downloads
Referências
Acheampong, R. A., Siiba, A., Okyere, D. K., & Tuffour, J. P. (2020). Mobility-on-demand: An empirical study of internet-based ride-hailing adoption factors, travel characteristics, and mode substitution effects. Transportation Research Part C: Emerging Technologies, 115, 102638. https://doi.org/10.1016/j.trc.2020.102638
Agarwal, S., Charoenwong, B., Cheng, S., & Keppo, J. (2022). The impact of ride-hail surge factors on taxi bookings. Transportation Research Part C: Emerging Technologies, 136, 103508. https://doi.org/10.1016/j.trc.2021.103508
Aguilera-García, A., Gomez, J., Velazquez, G., & Vassallo, J. M. (2022). Ridesourcing vs. traditional taxi services: Understanding users' choices and preferences in Spain. Transportation Research Part A: Policy and Practice, 155, 161–178.
Bajaj, D. N., Steel, M., Ogden, S., & Rahman, K. (2020). Consumer motivations to create alternative consumption platforms. Australasian Marketing Journal. https://doi.org/10.1016/j.ausmj.2020.06.001
Bezerra, I. D. S. C. (2021). Uberização do trabalho feminino: Percurso histórico da violência de gênero no mundo do trabalho. Portal de Trabalhos Acadêmicos, 8(3). https://revistas.faculdadedamas.edu.br/index.php/academico/article/view/1744
Brown, A., & LaValle, W. (2020). Hailing a change: Comparing taxi and ride-hail service quality in Los Angeles. Transportation, 48(2), 1007–1031.
Carvalho, C. G. (2019). Fatores psicológicos: Impacto na escolha de aplicativos de carona brasileiros (Master’s thesis). Universidade Federal do Rio Grande do Sul.
Costa, C. S., Pitombo, C. S., & Umbelino de Souza, F. L. (2022). Travel behavior before and during the COVID-19 pandemic in Brazil: Mobility changes and transport policies for a sustainable transportation system in the post-pandemic period. Sustainability, 14(8), 4573. https://doi.org/10.3390/su14084573
Curtis, S. K., & Mont, O. (2020). Sharing economy business models for sustainability. Journal of Cleaner Production, 266, 121519. https://doi.org/10.1016/j.jclepro.2020.121519
Dai, T., & Tang, C. S. (2020, August 1). Safety first for online markets, or customers may shop elsewhere. Barron’s. https://www.barrons.com/articles/safety-first-for-online-markets-or-customers-may-shop-elsewhere-51598370480
Dias, F. F. (2021). Ride-hailing and travel demand implications. In R. Vickerman (Ed.), International encyclopedia of transportation (pp. 564–568). Elsevier.
Dorneles Ribeiro, M., Trichês Lucchesi, S., Larranaga, A. M., Sauri Lavieri, P., & Cheng, Y.-T. (2024). Analyzing the relationship between bus and ride-hailing use in a large emerging economy city: A bivariate ordered probit model application. Journal of Public Transportation, 26, 100084. https://doi.org/10.1016/j.jpubtr.2024.100084
Etminani-Ghasrodashti, R., & Kermanshachi, S. (2022). Autonomous vehicles and traffic accidents: A review of the current state of the literature. Case Studies on Transport Policy, 10(2), 1102–1109.
Flor García, M., Ortuño Padilla, A., Guirao, B., & Casares Blanco, J. (2023). Uber y Cabify, ¿complemento o competencia del transporte público para reducir los accidentes urbanos? El caso de Madrid. In XV Congreso de Ingeniería del Transporte (CIT 2023): Libro de actas (pp. 629–638). Universidad de La Laguna. http://hdl.handle.net/10045/140245
Gurbuz, G. (2021). Participation of women ride-hailing drivers in Los Angeles: Redefining a gendered occupation or reproducing gender roles? (Master’s thesis, UCLA). ProQuest ID: Gurbuz_ucla_0031N_20214. https://escholarship.org/uc/item/3q63q867
Guzman, L. A., Arellana, J., Oviedo, D., Castaño Herrera, D., & Sarmiento, O. L. (2023). Lifting urban mobility for the poor: Cable cars, travel satisfaction, and subjective well-being. Transportation Research Part D: Transport and Environment, 119, 103765. https://doi.org/10.1016/j.trd.2023.103765
Hu, S., & Yang, Y. (2024). Safety of female ride-hailing passengers: Perception and prevention. Humanities and Social Sciences Communications, 11, 265. https://doi.org/10.1057/s41599-024-02740-z
International Finance Corporation (IFC). (2018). Driving toward equality: Women, ride-hailing, and the sharing economy. https://www.ifc.org/wps/wcm/connect/ec101088-8a12-4994-9918-14455b8e2cd9/00418+IFC+DTE+Report+Complete+Layout+Final2-pxp.pdf?MOD=AJPERES
Lesteven, G., & Samadzad, M. (2021). Ride-hailing, a new mode to commute? Evidence from Tehran, Iran. Travel Behavior and Society, 22, 175–185. https://doi.org/10.1016/j.tbs.2020.09.006
Liu, Y., Gao, Q., & Rau, P. P. (2022). Chinese passengers' security perceptions of ride-hailing services: An integrated approach combining general and situational perspectives. Travel Behavior and Society, 26, 250–269. https://doi.org/10.1016/j.tbs.2021.10.009
Matos, D. A. S., & Rodrigues, E. C. (2019). Análise factorial. Enap.
Mowri, S., & Bailey, A. (2024). Riding the change: Exploring women’s navigation of risk and respectability through two-wheeler mobility in Dhaka. Journal of Transport Geography, 117, 103888. https://doi.org/10.1016/j.jtrangeo.2024.103888
Violin, F. L. (2022). Consumption inductors of displacement modes linked to ride-hailing in Brazil. Urbe. Revista Brasileira de Gestão Urbana, 14, e20210111.
Warwar, L., & Pereira, R. H. M. (2022). Tendências e desigualdades da mobilidade urbana no Brasil II: Características e padrões de consumo da mobilidade por aplicativo. Texto para Discussão, 2781. Instituto de Pesquisa Econômica Aplicada (IPEA). https://doi.org/10.38116/td2781
World Bank Group, UFGE. (2020). Why does she move? A study of women's mobility in Latin American cities. https://openknowledge.worldbank.org/handle/10986/33466
Zhang, Y., Li, B., & Qian, S. (2023). Ridesharing and digital resilience for urban anomalies: Evidence from the New York City taxi market. Information Systems Research, 34(4). https://doi.org/10.1287/isre.2023.1212
Gunarso, G. (2023). Why do consumers use ride-hailing? Evidence from China and Indonesia. Business and Business Review, 14(1). https://doi.org/10.21512/bbr.v14i1.8371
Bhatt, K., Halvadia, N., Shah, P., Sharma, A., & Deshmukh, S. (2024). Study of adoption of ride-hailing services: Moderating role of consumer frugality and status consumption in collaborative consumption. Research in Transportation Business & Management, 54, 101113. https://doi.org/10.1016/j.rtbm.2024.101113
Sedighi, M., Parsaeiyan, H. & Araghi, Y. An Empirical Study of Intention to Continue Using of Digital Ride-hailing Platforms. Rev Socionetwork Strat 15, 489–515 (2021). https://doi.org/10.1007/s12626-021-00098-1
Ji, W., Liu, S., Han, K., Li, Y., & Liu, T. (2024). The share-a-ride problem with mixed ride-hailing and logistic vehicles. Transportation Research Part E: Logistics and Transportation Review, 192, 103758. https://doi.org/10.1016/j.tre.2024.103758
Zhou, H., Qiao, J., Shi, K., Chayn, Q. S., Yao, Z., & Norman, R. (2025). Tourists vs. residents: Nested logit analysis of mode choices for environmental sustainability. Transportation Research Part D: Transport and Environment, 138, 104521. https://doi.org/10.1016/j.trd.2024.104521
Xu, Y., Ling, L., Wu, J., & Xu, S. (2024). On-demand ride-hailing platforms under green mobility: Pricing strategies and government regulation. Transportation Research Part E: Logistics and Transportation Review, 189, 103650. https://doi.org/10.1016/j.tre.2024.103650
Downloads
Publicado
Edição
Seção
Licença
Os autores mantêm os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Creative Commons Attribution License, permitindo o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista.
A Revista usa o CC BY. Essa licença permite que outras pessoas distribuam, remixem, adaptem e desenvolvam seu trabalho, mesmo comercialmente, desde que sejam creditadas pela criação original. Essa é a licença mais flexível oferecida. Recomendado para máxima disseminação e uso de materiais licenciados.
Os autores têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), sempre com reconhecimento de autoria e publicação inicial nesta revista.
A Revista ulitiliza o DOI (Digital Object Identifier ) desde 2007 O DOI com a finalidade de autenticar cada artigo, portanto seu conteúdo digital.