Customer centric sustainability in peer-to-peer platforms
DOI:
https://doi.org/10.12712/rpca.v.193.68395Resumo
This study investigates how the perceived economic, social, and environmental benefits influence consumer attitudes and behavioral intentions toward Peer-to-Peer (P2P) platforms in São Paulo, Brazil. A quantitative survey with 499 respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that economic benefits most strongly affect attitudes, which in turn predict intention to use. The study contributes to the literature by linking customer-centric sustainability to P2P usage and offers insights into how these platforms can foster sustainable urban development in emerging economies.
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