Shopping Well-Being: a study with the elderly people in shopping centers

Abstract

This study shows the results of an empirical research which had as its objective to test the applicability of the scale that was developed by Hedhli, Chebat and Sirgy (2013) taking into consideration the elderly public in Brazil. Furthermore, the intention was also to point out which factors could be considered the antecedents and the consequents of the construct shopping well-being in shopping centers. From this discussion of the literature, the research’s hypotheses were specified, culminating in the proposition of a theoretical model composed by six factors that contribute to the shopping well-being (functionality, convenience, security, leisure, atmosphere, and self-identification) and two subsequent constructs (loyalty and word of mouth). The field research involved 395 elderly people. For the data analysis a structural equation modeling was used. Among the results, it can be highlighted that the factors related to functionality and self-identification are well-being influencers, which in turn positively impact loyalty and word of mouth.