Relações entre marca eleitoral e decisão do voto

Authors

  • Waléria Taise Costa Gonzaga Silva Instituto Federal de Educação Ciência e Tecnologia do Rio Grande do Norte https://orcid.org/0009-0005-6879-8711
  • Miler Franco D'anjour Instituto Federal de Educação Ciência e Tecnologia do Rio Grande do Norte (IFRN)
  • Bruno Campelo Medeiros Instituto Federal de Educação Ciência e Tecnologia do Rio Grande do Norte https://orcid.org/0000-0003-4054-4224

DOI:

https://doi.org/10.12712/rpca.v17i2.57755

Abstract

The investigation analyzed the relationship between electoral branding and the voting decision of students at a federal educational institution. Thus, a survey was carried out with 126 student voters. As results, it was possible to identify the existence of one factor for brand influence and three factors for voting decision. The analysis through the canonical function made possible to identify statistically the influence that the brand exerts on the voting decision, being this relation statistically significant at 1%, which had a positive impact on the voting decision.

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Author Biographies

Miler Franco D'anjour, Instituto Federal de Educação Ciência e Tecnologia do Rio Grande do Norte (IFRN)

Professor Doutor atuando na Área de Administração no IFRN.

Bruno Campelo Medeiros, Instituto Federal de Educação Ciência e Tecnologia do Rio Grande do Norte

Professor Doutor atuando na Área de Administração no IFRN.

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Published

2023-08-11

Issue

Vol. 17 No. 2 (2023)

Section

Artigos/Papers

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