Tomada de decisão diante do conflito
Aspectos éticos da liderança em uma empresa farmacêutica
DOI:
https://doi.org/10.32888/mf72yk72Resumo
Este caso de ensino busca desmistificar a liderança heroica ao discutir o dilema gerencial entre a ética e o desempenho em uma multinacional farmacêutica. Com entrevista semiestruturada e análise documental, com foco na gestão de um colaborador-chave em crise de dependência química. Revelam-se os trade-offs das decisões adaptativas e suas consequências ambíguas: sobrecarga, frustração e recaída do colaborador. Evidenciamos que a gestão de problemas complexos não tem soluções no comando e controle. Fomenta-se a reflexão sobre os limites da liderança em incerteza, o custo humano das escolhas e a importância da inteligência emocional, do raciocínio indutivo e da flexibilidade cognitiva na adaptabilidade gerencial.
Downloads
Referências
Allison, S., & Ceciloine, J. (2016). Paradoxical Truths in Heroic Leadership. In R. Bolden, M. Witzel, & N. Linacre (Eds.), Leadership Paradoxes: Rethinking Leadership for an Uncertain World (p. 173). Routledge Taylor & Francis Group.
Aouad, M., Hastie, M. J., & Karam, V. Y. (2024). Adaptive leadership in crisis: a healthcare system’s resilience journey. BMJ Leader. https://doi.org/10.1136/leader-2023-000958
Babalola, M. T., Stouten, J., & Euwema, M. (2016). Frequent Change and Turnover Intention: The Moderating Role of Ethical Leadership. Journal of Business Ethics, 134(2), 311–322. https://doi.org/10.1007/s10551-014-2433-z
Bass, B. M., & Bass, R. (2008). The Bass Handbook of Leadership Theory, Research, and Managerial Applications (4th ed.). Free.
Boyar, S. L., Savage, G. T., & Williams, E. S. (2023). An Adaptive Leadership Approach: The Impact of Reasoning and Emotional Intelligence (EI) Abilities on Leader Adaptability. Employee Responsibilities and Rights Journal, 35(4), 565–580. https://doi.org/10.1007/s10672-022-09428-z
Cerqueira, D. M., & Gomes, K. L. G. (2025). Anuário Estatístico do Mercado Farmacêutico - 2024. SCMED - ANVISA, 1–50.
Costa, L. V., & Vieira, A. M. (2013). Mãe, não quero ser engenheiro! Dilemas de carreira. Revista Economia & Gestão, 13(31), 182-200.
Cox, J. W., & Hassard, J. (2018). From Relational to Relationist Leadership in Critical Management Education: Recasting Leadership Work After the Practice Turn. Academy of Management Learning & Education, 17(4), 532–556. https://doi.org/10.5465/amle.2017.0060
Crevani, L., Uhl-Bien, M., Clegg, S., By, R. T., Crevani, L., Uhl-Bien, M., & By, R. T. (2021). Changing Leadership in Changing Times II. Journal of Change Management, 21(2), 133–143. https://doi.org/10.1080/14697017.2021.1917489
Dwinanda, R. R., Utama, A. A. G. S., & Fauziyan, A. (2025). Ethics and Leadership in Crisis Management: A Systematic Literature Review. Jurnal Ilmiah Manajemen Dan Bisnis, 10(1), 52–64. https://doi.org/10.38043/jimb.v10i1.6304
George, A. J. T., & Rose, S. (2025). Ethical decision-making: Virtues for senior leadership in higher education. Management in Education, 39(2), 97–101. https://doi.org/10.1177/08920206231172027
Goleman, D. (2005). Inteligência Emocional : A teoria revolucionária que redefine o que é ser inteligente.
Graen, G. B., & Uhl-Bien, M. (1995). Relationship-Based Approach to Leadership : Development of Leader-Member Exchange (LMX ). Management Department Faculty Publications, 57(Lmx), 30. https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1059&context=managementfacpub
Hazy, J., & Prottas, D. (2018). Complexity Leadership: Construct Validation of an Instrument to Assess Generative and Administrative Leadership Modes. Journal of Managerial Issues, 30(3), 325.
Heifetz, R., Grashow, A., & Linsky, M. (2009). The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World. In Cambridge Leadership Associates (1st ed.). Cambridge University Press.
Henseler, J., & Schuberth, F. (2025). Should PLS become factor-based or should CB-SEM become composite-based? Both! European Journal of Information Systems, 34(3), 551–563. https://doi.org/10.1080/0960085X.2024.2357123
Ku, Y. C., Chung, H. P., Hsu, C. Y., Cheng, Y.-H., Hsu, F. I.-C., Tsai, Y.-C., Chao, E., & Lee, T. S.-H. (2023). Recidivism of Individuals Who Completed Schedule I Drugs Deferred Prosecution Treatment: A Population-Based Follow-Up Study from 2008 to 2020 in Taiwan. International Journal of Mental Health and Addiction, 0123456789. https://doi.org/10.1007/s11469-023-01034-w
Liang, W., Lv, C., Yu, Y., Li, T., & Liu, P. (2022). Leader’s Implicit Followership and Employees’ Innovative Behavior: Chain Mediation Effect of Leader–Member Exchange and Psychological Empowerment. Frontiers in Psychology, 13(May), 1–10. https://doi.org/10.3389/fpsyg.2022.815147
Naseer, S. (2023). Do high-performance work practices promote an individual’s readiness and commitment to change ? The moderating role of adaptive leadership. 36(6), 899–916. https://doi.org/10.1108/JOCM-02-2023-0036
Northouse, P. G. (2019). Leadership Northouse: Theory and Practice Eighth Edition. In SAGE Publishing (8th ed.).
Pandey, B. S., Mohideen, U. K., Afreen, S. A., Sivaprasad, K. I., & Bhatti, K. (2025). The Psychology Of Change Management: Overcoming Resistance In Organizations. International Journal of Environmental Sciences, 11(23), 7847–7854. https://doi.org/10.64252/yfyhth13
Shiundu, T. W. (2024). Ethical Leadership and Its Implications on Decision-Making in Organizations: A Literature Review. Journal of Human Resource &Leadership, 8(1), 59–67. https://doi.org/10.53819/81018102t30131
Syamsir, S., Saputra, N., & Mulia, R. A. (2025). Leadership agility in a VUCA world: a systematic review, conceptual insights, and research directions. Cogent Business and Management, 12(1). https://doi.org/10.1080/23311975.2025.2482022
Uhl-Bien, M. (2021a). Complexity and COVID-19: Leadership and Followership in a Complex World. Journal of Management Studies, 58(5), 1400–1404. https://doi.org/10.1111/joms.12696
Uhl-Bien, M. (2021b). Complexity Leadership and Followership: Changed Leadership in a Changed World. Journal of Change Management, 21(2), 1–19. https://doi.org/10.1080/14697017.2021.1917490
Uhl-Bien, M., & Arena, M. (2017). Complexity leadership: Enabling people and organizations for adaptability. Organizational Dynamics, 46(1), 9–20. https://doi.org/10.1016/j.orgdyn.2016.12.001
Vendramine, M. F. M., Nobre, F. C., & Vieira, A. M. (2021). Como enfrentar a covid-19? O sol de maio vai nos ajudar? Revista Pensamento Contemporâneo em Administração, 15(1), 197-211.
Walker, S. M., Watkins, D. V., & Earnhardt, M. P. (2024). Complexity Leadership: The Third Decade. Journal of Leadership, Accountability and Ethics, 21(4), 25–47. https://doi.org/10.33423/jlae.v21i4.7370
Downloads
Publicado
Edição
Seção
Licença
Os autores mantêm os direitos autorais e concedem à Revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Creative Commons Attribution License, permitindo o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista.
Os autores têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), sempre com reconhecimento de autoria e publicação inicial nesta revista.
Copyright Statement
Authors retain the copyright and grant the journal the right of first publication with simultaneously license under the Creative Commons Attribution License, permitting sharing the paper with acknowledgment of its first publication in this journal.
Authors are allowed to take additional contracts for non-exclusive distribution of the version of the paper published in this journal (eg, publish in institutional repository or publish as a chapter of a book), always with an acknowledgment of its initial publication in this journal.