Contextualizing Platform Labor
DOI:
https://doi.org/10.22409/contracampo.v39i1.42260Keywords:
trabalho digital, plataformização do trabalho, trabalho em plataformas digitaisAbstract
Digital labor studies emerge in communication research in the early 2010s. Since then, the exponential increase in work and consumption on transportation and delivery platforms has led academics, activists and civil society to discuss phenomena called “uberization” or platformization of labor. Some of the emerging themes are work and artificial intelligence (including the workers behind AI), work conditions of platform workers, platform cooperativism and mechanisms to ensure decent work on platforms. Digital labor refers more to a wide area of studies than to a narrow category of analysis, because work is a human activity. And what does this matter for communication research? Firstly, there is no work without communication, considered as material practice. Communication processes structure and organize labor relations. Following Williams (2005), platforms are, at the same time, means of production and means of communication. Putting the platformization on the spotlight means there is not just one type of platforms. If there is a diversity of platforms, there is also a heterogeneity of workers who are at risk of being invisible under the same label “digital labor”. There are markers of race, gender and class at work on digital platforms, which means that platformization does not affect everyone in the same way.
Trabalho digital. Trabalho em plataformas. Plataformização do trabalho
Downloads
References
ABDELNOUR, Sarah; MEDA, Dominique (Orgs.). Les nouveaux travailleurs des applis. Paris: PUF, 2019.
ABÍLIO, Ludmila Costhek. Plataformas digitais e uberização: a globalização de um Sul administrado?
Contracampo, v. 39, n. 1, p. 12-26, 2020.
AMRUTE, Sareeta. Encoding race, encoding class: Indian IT workers in Berlin. Durham, NC: Duke University
Press, 2016.
ANDREJEVIC, Mark. Automatng surveillance. Surveillance and Society, v. 17, n. 1-2, p. 7-13, 2019.
ANWAR, Mohammad; GRAHAM, Mark. Between a rock and a hard place: Freedom, flexibility, precarity,
and vulnerability in the gig economy in Africa. Competton & Change, Online First, 2020.
BENJAMIN, Ruha (Org.). Captvatng technology: Race, carceral technoscience, and liberatory imaginaton
in everyday life. Durham, NC: Duke University Press, 2019.
BOLAÑO, César; VIEIRA, Eloy. The politcal economy of the Internet: Social networking sites and a reply to
Fuchs. Television & New Media, v. 16, n. 1, p. 52-61, 2015.
CANT, Callum. Riding for Deliveroo: Resistance in the New Economy. London: Polity, 2019.
CASILLI, Antonio. En atendant les robots: Enquête sur le travail du clic. Paris: Seuil, 2019.
CASILLI, Antonio; POSADA, Julián. The Platormizaton of Labor and Society. In: GRAHAM, Mark; DUTTON,
William (org.). Society and the Internet. Oxford: OUP, 2019, p. 293-306.
CHEN, Julie; QIU, Jack. Digital utlity: Datafcaton, regulaton, labor, and Didi’s platormizaton of urban
transport in China. Chinese Journal of Communicaton, v. 12, n.3, p. 274-289, 2019.
CONNELL, Raewyn. Southern theory: Social science and the global dynamics of knowledge. London:
Polity, 2007.
COULDRY, Nick; HEPP, Andreas. The mediated constructon of reality. Cambridge: Polity Press, 2017.
COULDRY, Nick; Mejias, Ulises. Data colonialism: Rethinking big data’s relaton to the contemporary
subject. Television & New Media, v. 20, n. 4, p. 336–349, 2019.
DARDOT, Pierre; LAVAL, Christan. A Nova Razão do Mundo. São Paulo: Boitempo Editorial, 2016.
ENGLERT, Sai; WOODCOCK, Jamie; CANT, Callum. Digital workerism: Technology, platorms, and the
circulaton of workers’ struggles. tripleC: Communicaton, Capitalism & Critque, v. 18, n. 1, p. 132-145,
FENTON, Natalie. Digital, politcal, radical. Cambridge: Polity Press, 2016.
FIGARO, Roseli. Comunicação e trabalho: Implicações teórico-metodológicas. Galáxia, n. 39, p. 177-189,
set./dez. 2018.
FUCHS, Christan. Theorising and analysing digital labour: From global value chains to modes of producton.
The Politcal Economy of Communicaton, v.1, n. 2, p. 3-27, 2013.
FUCHS, Christan. Digital labour and Karl Marx. London: Routledge, 2014.
FUCHS, Christan. Karl Marx & communicaton @ 200: Towards a Marxian theory of communicaton.
tripleC: Communicaton, Capitalism & Critque, v. 16, n. 2, p. 518-534, 2018
FUCHS, Christan; SANDOVAL, Marisol. Digital workers of the world unite! A framework for critcally
theorizing and analyzing digital labour. tripleC: Communicaton, Capitalism & Critque, v. 12, n. 2, p. 486-
, 2014.
GRAHAM, Mark; ANWAR, Mohammad. The global gig economy: Towards a planetary labour market? First
Monday, v. 24, n. 4, apr. 2019.
GRAY, Mary; SURI, Siddharta. Ghost work: How to stop Silicon Valley from building a new global underclass.
Boston: Houghton Mifin Harcourt, 2019.
GROHMANN, Rafael. Financeirização, midiatzação e datafcação como sínteses sociais. Inmediaciones de
la Comunicación, v. 14, n. 2, p. 97-117, 2019.
GROHMANN, Rafael. Plataformização do trabalho: entre datafcação, fnanceirização e racionalidade
neoliberal. EPTIC, v. 22, n. 1, p. 106-122, 2020.
HUWS, Ursula. Labor in the global digital economy: The cybertariat comes of age. New York: Monthly
Review Press, 2014.
IRANI, Lilly. Chasing innovaton: Making entrepreneurial citzens in modern India. Princeton, MJ: Princeton
University Press, 2019.
LEE, Kai-Fu. AI superpower: China, Silicon Valley and the New World Order. Boston, MA: Houghton Mifin
Harcourt, 2017.
LUKÁCS, Gabriella. Invisibility by design: Women and labor in Japan’s digital economy. Durham, NC: Duke
University Press, 2020.
MARX, Karl. Grundrisse. São Paulo: Boitempo Editorial, 2011.
MÖHLMANN, Mareike; ZALMANSON, Lior. Hand on the Wheel: navigatng algorithmic management
and Uber drivers’ autonomy. Anais do Internatonal Conference on Informaton Systems (ICIS), COEX
Conventon Center, Seul, 10 a 13 de dezembro de 2017.
NOBLE, Safya; ROBERTS, Sarah. Technological elites, the meritocracy, and postracial myths in Silicon
Valley. In: MUKHERJEE, Roopali; Banet-Weiser, Sarah; GRAY, Herman (Eds.). Racism postrace. Durham, NC:
Duke University Press, 2019. p. 113-133.
PORTES, Alejandro; CASTELLS, Manuel; BENTON, Lauren (Orgs.). The informal economy: Studies in
advanced and less developed countries. Baltmore, MA: John Hopkins University Press, 1989.
QIU, Jack; GREGG, Melissa; CRAWFORD, Kate. Circuits of labour: A labour theory of the iPhone era. tripleC:
Communicaton, Capitalism & Critque, v. 12, n. 2, p. 564-581, 2014.
ROBERTS, Sarah. Behind the screen: Content moderaton in the shadows of social media. New Haven: Yale
University Press, 2019.
SADOWSKI, Jathan. The internet of the landords: Digital platorms and new mechanisms of renter
capitalism. Antpode: A Radical Journal of Geography, v. 52, n. 2, p. 562-580, 2020.
SCHMIDT, Florian Alexander. Digital labour markets in the platorm economy: Mapping the politcal
challenges of crowd work and gig work. Bonn: Friedrich-Ebert-Stttung, 2017.
Scholz, Trebor (Org.). Digital labor: The Internet as factory and playground. New York: Routledge, 2012.
SORIANO, Cheryll; CABANES, Jason. Between ‘world class work’ and ‘proletarianised labor’: Digital labor
imaginaries in the Global South. In: POLSON, Erika; SCHOFIELD CLARK, Lynn; GAJJALA, Radhika (Eds.).
Routledge Companion to Media and Class. New York: Routledge, 2019.
SRNICEK, Nick Platorm capitalism. Cambridge: Polity Press, 2016.
SUN, Ping. Your order, their labor: An exploraton of algorithms and laboring on food delivery platorms in
China. Chinese Journal of Communicaton, v. 12, n. 3, p. 308-323, 2019.
VAN DIJCK, José; POELL, Thomas; DE WAAL, Martjn. The Platorm Society. New York: Oxford, 2018.
VAN DOORN, Niels. Platorm Labor: on the gendered and racialized exploitaton of low-income service
work in the ‘on-demand’ economy. Informaton, Communicaton & Society, v. 20, n. 6, p. 898-914, 2017.
WAJCMAN, Judy. Pressed for tme: The acceleraton of life in digital capitalism. Chicago: University of
Chicago Press, 2015.
WAJCMAN, Judy. How Silicon Valley sets tme. New Media & Society, v. 21, n. 6, p. 1-18, 2019.
WEN, Yun. The Huawei model: The rise of China’s technology giant. Urbana-Champaign, IL: University of
Illinois Press, no prelo.
WILLIAMS, Raymond. Cultura e Materialismo. São Paulo: Editora Unesp, 2011.
WOODCOCK, Jamie; GRAHAM, Mark. The gig economy: A critcal introducton. Cambridge: Polity, 2019.
WOODCOCK, Jamie; JOHNSON, Mark. Gamifcaton: What it is, and how to fght it. The Sociological
Review, v. 66, n. 3, p. 542-558, 2017
Downloads
Published
Issue
Section
License
The authors retain copyright and grant the journal the right to publish their work for the first time under the Creative Commons licence, which allows the exchange of academic work and recognition of authorship in the journal.
