Playful Capitalism, or Play as an Instrument of Capital
DOI:
https://doi.org/10.22409/contracampo.v40i2.50103Abstract
This article applies Gray and Suri’s concept of Ghost Work and Ekbia and Nardi’s concept of Heteromation to the analysis of Quick, Draw!, a game-like product developed by Google. The article argues that digital capitalism uses play as an instrument to make exploitative labor practices feel more engaging, while camouflaging their being work.
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