Small clauses in advertisements in a discursive-functional perspective

Authors

  • Erotilde Goreti Pezatti UNESP/São José do Rio Preto

DOI:

https://doi.org/10.22409/gragoata.v23i46.33587

Keywords:

functional grammar. small clause. nominal phrase. verbless clause.

Abstract

This study aims at analyzing small clause from Functional-Discourse Grammar viewpoint (Hengeveld and Mackenzie 2008) on the basis of language use in social context whose occurrences were extracted from XIX and XX century advertisements. The phenomenon examined involves constructions consisting of two phrases, which are related to the informational structure Topic/Focus, as in Ice cold pool ... never again, .,  showing the following features (i) are common constructions in languages; (ii) require a type of study that does not focus on isolated clauses, since they depend on the communicative situation in which they are used; and (iii) are subjected to intra-clausal rules and principles. The selection of this structure is a user’s adaptive strategy to her/his communicative goals in the interaction situation both in terms of pragmatic and semantic formulation and in terms of morphosyntactic and phonological encoding, as predicted by FDG.

 

---

DOI: http://dx.doi.org/10.22409/gragoata.2018n46a1120

Downloads

Download data is not yet available.

Author Biography

Erotilde Goreti Pezatti, UNESP/São José do Rio Preto

Mestre em Linguística (PUC-Campinas), Doutora em Linguística e Língua Portuguesa (UNESP/Ara); Pós-doutorado (Universidade de Amsterdã-2005, Instituto de Linguística Teórica e Computacional de Lisboa-2012). Atualmente é Professora Assistente Doutor da UNESP/SJRP; PQ-CNPq, líder do GP em Gramática Funcional; Coordenadora da área de Linguística da FAPESP.

Downloads

Published

2018-08-30

How to Cite

Pezatti, E. G. (2018). Small clauses in advertisements in a discursive-functional perspective. Gragoatá, 23(46), 492-517. https://doi.org/10.22409/gragoata.v23i46.33587

Issue

Vol. 23 No. 46 (2018): Language: cognition and uses

Section

Language Articles

License

Authors who publish in Gragoatá agree to the following terms:

The authors retain the rights and give the journal the right to the first publication, simultaneously subject to a Creative Commons license CC-BY-NC 4.0, which allows sharing by third parties with due mention to the author and the first publication by Gragoatá.

Authors may enter into additional and separate contractual arrangements for the non-exclusive distribution of the published version of the work (for example, posting it in an institutional repository or publishing it in a book), with recognition of its initial publication in Gragoatá.

 

Licença Creative Commons
Gragoatá is licensed under a Creative Commons - Attribution-NonCommercial 4.0 International.