Petrobras narratives to investors
Challenges and competitiveness
DOI:
https://doi.org/10.12712/rpca.v.193.67894Resumo
O estudo analisa como a Petrobras comunica sua estratégia ao mercado financeiro, focando em competitividade e desafios, nas conferências anuais de resultados realizadas pelo Departamento de Relações com Investidores, entre 2012 e 2022. De natureza exploratória e qualitativa, a pesquisa utiliza estudo de caso e análise de narrativa temática, organizando-se nos eixos "Petrobras Competitiva" e "Petrobras – Fatores Fora de Controle". Os resultados mostram que narrativas coesas alinham expectativas dos investidores aos objetivos corporativos. A pesquisa contribui para compreender práticas discursivas em empresas estatais, destacando o papel das narrativas na construção de confiança, percepção e posicionamento competitivo.
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