Petrobras narratives to investors
Challenges and competitiveness
DOI:
https://doi.org/10.12712/rpca.v.193.67894Resumen
The study analyzes how Petrobras communicates its strategy to the financial market, focusing on competitiveness and challenges in the annual earnings conferences held by the Investor Relations Department, between 2012 and 2022. Exploratory and qualitative in nature, the research employs a case study and thematic narrative analysis, organized around the themes "Competitive Petrobras" and "Petrobras – Factors Beyond Control." The results show that cohesive narratives align investor expectations with corporate objectives. The research contributes to understanding discursive practices in mixed capital companies, highlighting the role of narratives in building trust, shaping perceptions, and enhancing competitive positioning.
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