Enjoying the NFL in Brazil through social TV

Authors

DOI:

https://doi.org/10.12712/rpca.v13i4.29511

Abstract

NFL Brazilian broadcasts is distinguished by the interaction of fans through social media. By reverberating television content in another media, they establish the phenomenon of Social TV. The research pursues to respond how Brazilian viewers enjoy the NFL through Social TV. For this purpose, we performed a netnography based on three league seasons, through 2016 to 2019. Results reveal Brazilian viewers enjoy the NFL through Social TV because it propitiates them to participate in the broadcasting, what becomes more important than the games itself. Based on this, we argue that NFL fans and ESPN channels co-prosume a simulation turned possible due to the current mediatized world.

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Author Biography

André Luiz Maranhão de Souza-Leão, Universidade Federal de Pernambuco

de Souza-Leão has a PhD degree in Administration from Federal University of Pernambuco, where he is associate professor at the Administrative Sciences Department (DCA/UFPE) and faculty member at the Administration Graduate Program (Propad/UFPE), holding currently the position of coordinator. He is research fellow of the National Council for Scientific and Technological Development (CNPq) and coordinator of projects sponsored by research funding agencies. Associated Editor (AE) of the Revista de Administração Contemporânea (RAC) - Journal of Contemporary Administration, referee for several journals and scientific meetings, and ad hoc consultant for CNPq and Capes - Higher Level Personnel Improvement Coordination. His publication is mainly on consumer culture and brand meaning. Current research focuses on productive practices of fan consumption and discursive practices of the entertainment industry, following the agenda of the Circle of Fan, Media and Entertainment Studies (dgp.cnpq.br/dgp/espelhogrupo/7927916631597710).

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Published

2019-12-17

Issue

Vol. 13 No. 4 (2019)

Section

Artigos/Papers

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