Practice-based Studies on Sustainable Consumption: a methodological proposal.

Abstract

The paper proposes a methodological approach for practice-based studies on sustainable consumption. The methodological proposal aims to overcome prescriptive models, seeking a deep understanding to support interventions that promote changes towards sustainable consumption. The proposal adopts phenomenology as a method and ethnography as a strategy. Interview-to-the-double, self-crossed confrontation and digital technologies are proposed for data collection, and phenomenological semiotics as a method of analysis. The increasing participation of the researcher and the techniques indicated for intervention situations are a contribution, because they allow to study a practice and cause its transformation.