Determinants of on-line consumer behavior in the region of the sertão central pernambucano

Authors

  • Isabela Araújo Garcia Universidade de Pernambuco
  • Eryka Sobral Universidade de Pernambuco
  • Fagner José Coutinho de Melo Universidade de Pernambuco
  • Silvio André Vital Junior Programa de Pós Graduação em Gestão, Inovação e Consumo/Universidade Federal de Pernambuco

DOI:

https://doi.org/10.12712/rpca.v16i2.55177

Abstract

This research investigates what are the determinants of on-line shopping intention in the central region of Pernambuco. Using a methodological approach alternatively with models of a positive nature and a linear functional and multifunctional nature, income and the generation of associations related to the intention of on-line purchases in the region of pernambucano. As for repeat purchases on-line in the region, the determinant of holding high values ​​is, suggesting that local companies adjust to their business importance plan.

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Published

2022-08-16

Issue

Vol. 16 No. 2 (2022)

Section

Artigos/Papers

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