Empreendedorismo resiliente

Relatos de mulheres de baixa renda

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DOI:

https://doi.org/10.12712/rpca.v18i1.61280

Abstract

The aim of this study is to analyze the challenges and motivations of low-income entrepreneurship. A qualitative study was conducted through five semi-structured interviews with female entrepreneurs. Challenges such as low capital and difficulties in accessing financing programs are faced by these businesswomen. Balancing multiple activities due to cultural heritage complicates their sustainability in the market. Motivations include the need to improve income, balance work and family, and an affinity for the product or service. This underscores the urgency to review policies, reduce gender disparities, promote inclusion, and support low-income female entrepreneurship.

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Author Biography

Liliane Mendes Castro Carvalho, Universidade Estadual do Sudoeste da Bahia

Graduada em Administração pela Universidade Estadual do Sudoeste da Bahia

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Published

2024-01-26

Issue

Vol. 18 No. 1 (2024)

Section

Artigos/Papers

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