Perceived organizational factor, internal marketing and organizational commitment in university teachers

Abstract

This examine the relationship between the organizational basis and the internal marketing with the commitment of university teachers. On this account, we used the factorial analysis, a new analysis of correlations. The results show the support of the direction and the reward, including positive correlation with the affective and normative components. However, the instruments have a negative correlation with freedom and work. Among the aspects of marketing, only the development showed a positive relationship with the normative components. Nevertheless, by turning into segments those who answered according to those who are to be considered in view of the institution, the relationships are being modified. Among five groups under consideration, in three, the aspects of marketing had positive correlations with the affective and normative components.