A FORÇA DOS LAÇOS
UMA ANÁLISE DAS MÍDIAS DIGITAIS DE UMA EMPREENDEDORA DO NORTE FLUMINENSE SOB A PERSPECTIVA DA TEORIA DOS LAÇOS FRACOS E FORTES DE GRANOVETTER
Mots-clés :
teoria dos laços; redes sociais digitais; loja Abbout; laços fracos.Résumé
This article aims to observe how sociologist Mark Granovetter's theory of ties works based on the analysis of digital social networks. The work seeks to understand how these bonds are formed and which one is more present in social interactions. Thus, a case study was carried out on the social networks Instagram and Tik Tok of an entrepreneur from Norte Fluminense. From an approach along the theoretical line of social sciences, it analyzed the application of Granovetter's theory of networks to understanding social interactions and the structure of networks in contemporary societies. The main results point to what Granovetter discusses in his works, that weak ties are more fundamental than strong ties. It can be observed that the theory of weak ties applied works as an amplifier of connections and social interactions.
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Références
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