Mediatized soccer, cultural identity and recognition in digital communicative flows

Authors

DOI:

https://doi.org/10.22409/contracampo.v40i1.47165

Abstract

Soccer is one of the Brazilian cultural traits, widely disseminated, capable of mobilizing different themes in its mediatized condition. This article aims to explore the constitution of cultural identity guided by mediatized Brazilian soccer and the resulting communicative expressions of recognition. Therefore, it makes an initial journey based on multiple cases involving racism, machismo and homophobia. The corpus’ examination is carried out through content and discourse analysis. As a result, the presence of independent initiatives in causes stands out, in addition to the categories of degradation or offense and historical resumption in messages with mentions of personal profiles. Discourse analysis shows how identities are constituted in interdiscourse in mediations and mediatization of soccer.

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Author Biographies

  • Clóvis Teixeira Filho, Universidade de São Paulo

    Doutorando em Ciências da Comunicação na Universidade de São Paulo (USP). Integrante do Grupo de Estudos Semióticos em Comunicação, Cultura e Consumo (GESC³-USP) e Estudos sobre Comunicação, Consumo e Sociedade (UFPR- ECCOS). clovistf@hotmail.com 

  • Lívia Silva de Souza, Centro Universitário Belas Artes / Professora

    Docente do curso de Publicidade e Propaganda no Centro Universitário Belas Artes. 
    Doutora em Ciências da Comunicação pela Universidade de São Paulo. Integrante do Grupo de Estudos Semióticos em Comunicação, Cultura e Consumo (GESC³-USP). livia.2s@gmail.com

  • Gabriel Moni

    Mestre em Ciências da Comunicação pela Universidade de São Paulo. Integrante do Grupo de Estudos Semióticos em Comunicação, Cultura e Consumo (GESC³-USP). gabrielmonidesouza@gmail.com

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Published

2021-04-30

Issue

Vol. 40 No. 1 (2021): Temática Livre

Section

Artigos

License

Copyright (c) 2019 Clóvis TEIXEIRA FILHO, Lívia Silva de Souza, Gabriel MONI

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The authors retain copyright and grant the journal the right to publish their work for the first time under the Creative Commons licence, which allows the exchange of academic work and recognition of authorship in the journal.