The Image in Motion: Apple, Google and Contemporary Television
DOI:
https://doi.org/10.22409/contracampo.v36i1.958Keywords:
Estudos de televisão. Arqueologia da mídia. Tecnologias da informação e comunicação. Controle.Abstract
In order to understand the traits of the contemporary reorganization of television, this article focuses on one aspect of the preparation of diffusion systems, oriented towards the association between smart TVs, smartphones/tablets, and apps. It draws attention to events in which information technologies become central to audiovisual aspects. It observes the opportunity to access content not through segmented cable-satellite channels, but rather by diverse producers, bypassing conventional stations to diffuse material via apps. The article focuses on the companies Apple and Google, interpreting their involvement as evidence of the transition to the logic of control and modulation. It analyzes the introduction of the format by Apple, through the iPod/iPhone and iTunes. The article also focuses on the expansion of this logic, paying attention to Google and the creation of software for operation in multiple devices.Downloads
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