“I like to innovate, I accept the challenge": everyday life, identity and innovation in the visual forms of television newscast Bom Dia São Paulo

Abstract

This article aims to reflect on the innovations proposed by local television journalism based on analysis of the audiovisual elements of Bom Dia São Paulo. We focus on two aspects that define the program's identity: the use of live broadcast as a preferred resource for the dissemination of information, and the arrangement of visual elements in the presentation scene. In both cases, it can be seen that the news coverage is innovative as it seeks to capture an authentic experience of the city, while maintaining continuity with forms from the past. From a Cultural Studies perspective, innovation is considered in relation to the cultural contexts that allow newness to arise and simultaneously make visible the social transitions that are involved.