The internet as a moral space: an analysis of the “teachings” of Deboísmo

Authors

  • Henrique Mazetti Universidade Federal de Viçosa
  • Ricardo Duarte Gomes da Silva Universidade Federal de Viçosa

DOI:

https://doi.org/10.22409/contracampo.v36i3.1039

Keywords:

Deboísmo, Moralidade, Internet.

Abstract

This paper studies Deboísmo, a "movement" popularized on social networks, which preaches the "doctrine" of "take it easy" and disseminates these teachings using internet’s typical language, such as memes and humorous images. Based on the premise that the media plays an important role in articulating ethical dilemmas, the aim of this paper is to understand what are some of the characteristics of the moral precepts being developed and circulating on the internet. In theoretical terms, the article addresses the relationship between media and morality and the characteristics of the contemporary morality. In empirical terms, the research involves the analysis of the aesthetic quality and the moral agency (Chouliaraki, 2008) of the commandments of the deboísmo published on a page named Deboísmo on Facebook (www.fb.com/deboismo).
Keywords: Deboísmo; Morality; Internet.

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Author Biographies

Henrique Mazetti, Universidade Federal de Viçosa

Professor do Departamento de Comunicação Social da UFV. Doutor em Comunicação pela ECO/UFRJ.

Ricardo Duarte Gomes da Silva, Universidade Federal de Viçosa

Professor do Departamento de Comunicação Social da UFV. Doutor em Comunicação pela UFMG.

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Published

2017-12-18

Issue

Vol. 36 No. 3 (2017): Entangled Temporalities in the Global South I

Section

Artigos

License

The authors retain copyright and grant the journal the right to publish their work for the first time under the Creative Commons licence, which allows the exchange of academic work and recognition of authorship in the journal.