"MADONNA, WARRIOR LIKE CUBA"
DOI:
https://doi.org/10.22409/contracampo.v0i0.1070Keywords:
música pop, globalização, consumo, cultura de fãs, MadonnaAbstract
Through the practices of the main fan of the US singer Madonna in Cuba, we investigate how cubans deal with the presence of Anglo-American icons of pop culture on the socialist island. A set of tensions about the presence of fan objects in the country is pointed out revealing a particular form of globalization that seems to negotiate the flows of transnational capital with the singularity of the Cuban state regime. From the memory of the fan, an itinerary takes us to the TV programColorama, a kind of "cuban MTV". It postulates that the cultural consumption of Madonna artifacts on the island can be perceived as a dynamic of resistance, negotiation and solidarity of communities of fans that connect also through the social network Facebook.
Keywords: pop music; globalization; consumption; fan culture; Madonna.
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