“Not Safe for Google”: negociando políticas de abertura a partir das lógicas tecnoeconômicas das plataformas infraestruturais

Authors

  • D Universidade Federal de Minas Gerais (UFMG)
  • Carlos d'Andr´éa Universidade Federal de Minas Gerais (UFMG)

DOI:

https://doi.org/10.22409/tgs20y29

Keywords:

Advertising, Google AdSense, TV Tropes, Wiki, Platform

Abstract

This article explores how the operational and techno-economic logics of infrastructural platforms have an impact on the openness policies (TKACZ, 2015) of projects that, although they claim to be self-governing, depend on advertising income. We present a case study of the multifandom wiki TV Tropes, with an emphasis on its historical tensions with Google between 2010 and 2024. By analyzing the process of reorganization of the wiki's policies, we observe the creation of categories such as "Safe for Google" and "Not Safe for Google" and the internal discussions about transparency, morality and gender issues. The work reveals the complexity of balancing the policies of infrastructural platforms, commercial demands and the ideals of openness that drive collaborative fan projects.

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Author Biographies

  • D, Universidade Federal de Minas Gerais (UFMG)

    PhD student in the Graduate Program in Communication at the Federal University of Minas Gerais (UFMG), with scholarship from the funding agencies Capes and Fapemig. Member of the research group R-EST - estudos redes sociotécnicas and FSN-Latina (Fan Studies Network Latinoamérica).

     

  • Carlos d'Andr´éa, Universidade Federal de Minas Gerais (UFMG)

    Professor permanente do PPGCOM/UFMG e bolsista produtividade CNPq (nível C). Coordenador do grupo de pesquisa R-EST - estudos redes sociotécnicas e pesquisador do INCT em Disputas e Soberanias Informacionais.

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Published

2025-08-29

Issue

Vol. 44 No. 2 (2025): Dossiê "Desinformação, Plataformas e Soberania Digital"

Section

Artigos

License

Copyright (c) 2025 Natália Santos Dias, Carlos d'Andrea

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