O retrato do Brasil no jornal The New York Times

Authors

  • Karina Fensterseifer Quinnipiac University
  • Antoaneta Vanc Quinnipiac University

DOI:

https://doi.org/10.22409/ppgmc.v5i5.9732

Abstract

A forma como um país é retratado pelos meios de comunicação pode afetar a imagem do mesmo internacionalmente. Estereótipos podem ser formados e reforçados dependendo de como informações sobre o país são enquadradas pela mídia. Uma análise de conteúdo revelou que, em 2013, ao retratar o Brasil, o The New York Times cobriu temas como futebol e Copa do Mundo, política e governo, instabilidade social, crime e violência, economia e cultura. Os resultados deste estudo mostram que o Brasil foi retratado como o país do futebol, apaixonado por seus jogadores, mas violento e com grandes contrastes sociais. Ao cobrir apenas um número limitado de temas, ignorando outros, o The New York Times reforça antigos estereótipos e restringe as possibilidades do Brasil se apresentar ao mundo de forma diferente.

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Author Biographies

Karina Fensterseifer, Quinnipiac University

Mestre em Relações Públicas pela Quinnipiac University, nos Estados Unidos, possui graduação em Bacharel em Comunicação Social - Habilitação em Relações Públicas pela Universidade Feevale (Novo Hamburgo, RS).

 

E-mail: contato@karinafensterseifer.com

Antoaneta Vanc, Quinnipiac University

PhD em Comunicação pela University of Tennessee-Knoxville, é professora dos cursos de graduação e pós- graduação em Relações Públicas da Quinnipiac University, nos Estados Unidos.

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Published

2015-03-03

How to Cite

Fensterseifer, K., & Vanc, A. (2015). O retrato do Brasil no jornal The New York Times. Media and Everyday Life, 5(5). https://doi.org/10.22409/ppgmc.v5i5.9732