The Media and HIV/AIDS Education Campaigns: Corporate Responsibility, Aesthetics and Power

Autores/as

  • Cheryl Martens Universidad San Francisco de Quito

DOI:

https://doi.org/10.22409/ppgmc.v13i1.28253

Palabras clave:

Comunicação, Saúde, HIV, Educação, Campanhas

Resumen

Chandran (2014) argues that the use of media in HIV and AIDS education has been on a scale unprecedented in health education, and social media in particular has played a key role in producing the universal awareness of HIV and AIDS.  Theoretical perspectives on the media in HIV/AIDS education vary considerably.  Early critical accounts stress that the mass media played a role in the distortion of scientific and medical findings concerning HIV and AIDS, privileging certain types of information over others, such as emphasising AIDS in the early years as a ‘gay plague’, gave precedence to biomedical constructions of HIV/AIDS.  Many feminist, queer and AIDS activist accounts move beyond these discussions of media distortion and moral panic of HIV/AIDS by considering the distinctive ways in which discourses actively operate in the construction of gender, sexuality and epidemic.   For the most part, however, these analyses maintain a focus on national HIV/AIDS education campaigns and their mediation by public policy. 

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Biografía del autor/a

Cheryl Martens, Universidad San Francisco de Quito

Cheryl Martens is a research professor  in Sociology at the University of San Francisco Quito. She has published work on corporate social responsibility and HIV/AIDS communication, the international political economy of media in Latin America, the sociology of communication and technology.  Her work also considers the theoretical and epistemological impact of feminist and indigenous perspectives in the areas of well being, work and migration.

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Publicado

2019-04-26

Cómo citar

Martens, C. (2019). The Media and HIV/AIDS Education Campaigns: Corporate Responsibility, Aesthetics and Power. Medios Y Cotidiano, 13(1), 256-275. https://doi.org/10.22409/ppgmc.v13i1.28253