The Winding Road of Corporate Strategy

Authors

  • Marcos Vinícius Isaias Mendes Instituto de Relações Internacionais - Universidade de Brasília (UnB)

DOI:

https://doi.org/10.12712/rpca.v12i1.11343

Abstract

OBJECTIVE: This paper addresses the issue of Corporate Strategy, aiming to answer four research questions: “what is Strategy about?”, “who shapes the Strategy?”, “what is new about Strategic Management?” and “what is wrong with Strategic Management?”

METHOD: To do so, the study was based on a systematic exploratory research and bibliographic review.  For each question, a specific set of authors were selected, mainly based on books and papers published in relevant academic journals.

RESULTS: A set of theoretical propositions is presented at the end of each analysis, in an attempt to summarize the main findings of this literature review.

FINDINGS: Overall, the paper shows that corporate strategy is a complex and intricate issue, in constant evolution but, at the same time, with many problems still to be solved. 

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Author Biography

Marcos Vinícius Isaias Mendes, Instituto de Relações Internacionais - Universidade de Brasília (UnB)

Mestre em Administração pelo Instituto COPPEAD de Administração da UFRJ. Bacharel Gestão de Comércio Internacional e em Administração pela Faculdade de Ciências Aplicadas da Unicamp.

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Published

2018-03-28

Issue

Vol. 12 No. 1 (2018)

Section

Artigos/Papers

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