Intention to continue to use mobile productivity apps

Authors

  • Luis Hernan Contreras Pinochet Universidade Federal de São Paulo (UNIFESP) http://orcid.org/0000-0003-2088-5283
  • Letícia Yoshimi Tanaka Universidade Federal de São Paulo (UNIFESP)
  • Marcia Carvalho de Azevedo Universidade Federal de São Paulo (UNIFESP)
  • Evandro Luiz Lopes Universidade Federal de São Paulo (UNIFESP)

DOI:

https://doi.org/10.12712/rpca.v14i2.40848

Abstract

The aim of this article is to understand the role of user value perspectives (perceived utility and perceived pleasure) in the intention to continue to use mobile productivity applications. The proposed model was developed based on data collected in a survey with 320 respondents. A Multivariate of Structural Equations Modeling was used. The results validate the model and confirm that the selected constructs have considerable explanatory power. It was understood that, in productivity apps, the hedonic characteristic should be observed carefully, and that this type of app has greater identification with perceived utility characteristics and confirmation of expectations, by its very nature.

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Author Biographies

Luis Hernan Contreras Pinochet, Universidade Federal de São Paulo (UNIFESP)

Professor do Departamento Acadêmico de Administração da Escola Paulista de Política, Economia e Negócios (EPPEN) da Universidade Federal de São Paulo (UNIFESP)

Letícia Yoshimi Tanaka, Universidade Federal de São Paulo (UNIFESP)

Graduada em Administração pela Escola Paulista de Política, Economia e Negócios (EPPEN) da Universidade Federal de São Paulo (UNIFESP)

Marcia Carvalho de Azevedo, Universidade Federal de São Paulo (UNIFESP)

Professora do Departamento Acadêmico de Administração da Escola Paulista de Política, Economia e Negócios (EPPEN) da Universidade Federal de São Paulo (UNIFESP)

Evandro Luiz Lopes, Universidade Federal de São Paulo (UNIFESP)

Professor do Departamento Acadêmico de Administração da Escola Paulista de Política, Economia e Negócios (EPPEN) da Universidade Federal de São Paulo (UNIFESP)

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Published

2020-07-06

Issue

Vol. 14 No. 2 (2020)

Section

Artigos/Papers

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