Desafios de empreendedoras na economia criativa periférica

Um olhar interseccional

Authors

DOI:

https://doi.org/10.12712/rpca.v15i1.47233

Abstract

The objective was to analyze the main difficulties experienced by entrepreneurs in the Creative Economy in Caruaru-PE. For this, the theory of intersectionality was mobilized, which makes it possible to understand the structures of oppression at the macro and micro social levels. Conducted semi-structured interviews by videoconference with five women and nine interviews per form via Google Forms. The interviews were carried out during the Covid-19 pandemic in the period from May to June 2020. It is concluded that the difficulties of entrepreneurs from Caruaru are related to financial management, the accumulation of hours, the technological difficulty, the peripheral and the challenges of acting in the digital environment

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Author Biographies

Pâmela Karolina Dias, UFPE

Mestranda em Administração pelo Programa de Pós Graduação em Gestão, Inovação e Consumo (PPGIC). Graudada em Administração pelo Centro Acadêmico do Agreste (CAA/UFPE. Pesquisadora do grupo de pesquis Vivências.

Elisabeth Cavalcante dos Santos, UFPE

 Doutora em Administração pela UFPB. Líder e pesquisadora do Grupo Vivências. Professora permanente do Programa de Pós Graduação em Gestão, Inovação e Consumo (PPGIC). Professora Adjunta do Núcleo de Gestão do Centro Acadêmico do Agreste da Universidade Federal de Pernambuco (NG/CAA/UFPE). E-mail: elisabeth.csantos@ufpe.br

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Published

2021-06-24

Issue

Vol. 15 No. 1 (2021)

Section

Artigos/Papers

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