Startup founders’ entrepreneurial profile in the Brazilian context

Authors

  • Roberto Coda Centro Universitário Campo Limpo Paulista (UNIFACCAMP)
  • Gustavo Hermínio Salati Marcondes de Moraes Universidade Estadual de Campinas (UNICAMP) http://orcid.org/0000-0001-5238-0314
  • Patrícia Viveiros de Castro Krakauer FATEC SEBRAE-SP
  • José Marques Pereira Junior Escola Superior de Empreendedorismo Sebrae (ESE)

DOI:

https://doi.org/10.12712/rpca.v16i1.53103

Abstract

This study investigates the behavioural profiles of Brazilian startups founders, considering that they may exhibit typical patterns, showing how they perform as entrepreneurs of innovative small businesses. A comparative analysis of 278 founders was performed with a national sample of 3,217 Brazilian managers, using the chi-square test and multiple paired comparisons. This study provides a unique perspective on a developing country, providing insights into behavioural challenges for improving startup performance and entrepreneurship in Brazil making it clear which behaviours are most preferred by founders, highlighting their practical focus on actions to identify opportunities, demonstrate resilience, communication, emotional intelligence, and perseverance.

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Author Biography

Gustavo Hermínio Salati Marcondes de Moraes, Universidade Estadual de Campinas (UNICAMP)

Doutor (2013) e Mestre (2010) em Administração pela FGV-EAESP. Professor da Faculdade de Ciências Aplicadas da Universidade Estadual de Campinas (FCA-Unicamp), onde atua também como docente permanente no Programa de Pós-Graduação em Administração (PPGA). Participou de cursos de extensão universitária em Empreendedorismo pela Renmin University of China (2013), Inovação Social pela University of Cape Town - África do Sul (2015) e Modelagem de Equações Estruturais (PLS-SEM) pelo Northern Institute of Technology Management - Alemanha (2017). Assessor científico da Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP).

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Published

2022-05-02

Issue

Vol. 16 No. 1 (2022)

Section

Artigos/Papers

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