Digital volunteering through social innovation

The Ribon case study

Authors

DOI:

https://doi.org/10.12712/rpca.v16i2.53571

Abstract

The study had the objective to identify what leads to user’s engagement with a social innovation (an application) that contribute to sustainable development. A qualitative, exploratory approach based on a case study was conducted. Multiple sources of evidence were used, which allowed data triangulation. Content analysis was conducted using the Iramuteq software. The DHC method was used to analyze the data and two dimensions, and four classes were obtained. The social application innovates by offering its users a more straightforward and casual way of doing volunteer work, what has a strong appeal among younger users.

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Author Biographies

Luis Hernan Contreras Pinochet, Universidade Federal de São Paulo (UNIFESP)

Professor do Departamento Acadêmico de Administração da Universidade Federal de São Paulo (UNIFESP)

Helena Brito de Freitas, Universidade Federal de São Paulo

Bachelor of Business Administration at Universidade Federal de São Paulo - Brazil.

Profa., Universidade de São Paulo

Ph.D. student in Business Administration at FEA/USP.

Professor of the Department of Management Sciences at Universidade Nove de Julho - Brazil.

Dra., Universidade Federal de São Paulo

Ph.D. in Business Administration at EAESP/FGV.

Associate Professor in the Academic Department of Administration at Universidade Federal de São Paulo - Brazil.

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Published

2022-08-16

Issue

Vol. 16 No. 2 (2022)

Section

Artigos/Papers

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