Value addition in horticulture in the liquid modernity

Authors

DOI:

https://doi.org/10.12712/rpca.v16i2.54075

Abstract

This paper analyzed the perception of family farmers about the ways of adding value to horticultural products in the liquid modernity. For this, it was used the exploratory-descriptive research of phenomenological approach, with qualitative nature. It was concluded that farmers are not clear about what value addition is, despite the fact that they use some variables. It was found that they receive little or no technical assistance, that they have not received orientation about management, and observed that they do not seek information about the market. This shows that farmers are not prepared to face the challenges contained in liquid modernity, which is fluid, and has as its main characteristic the speed of change, including in commercial relations.

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Author Biographies

Ana Paula Lima da Silva, Universidade Paranaense

Doutora em Desenvolvimento Rural Sustentável pela Universidade Estadual do Oeste do Paraná. Coordenadora de Núcleo de cursos de Ciências Sociais Aplicadas da Universidade Paranaense, na modalidade a distância, e professora nas modalidades presencial e a distância. Editora da Revista de Ciências Empresariais da UNIPAR (Universidade Paranaense). Membro do Comitê de Ética envolvendo Seres Humanos da Universidade Paranaense.

Elizandra da Silva, Universidade Estadual do Oeste do Paraná

Docente do Mestrado Profissional em Adminstração da Unioeste. Doutor em Adminstração.

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Published

2022-08-16

Issue

Vol. 16 No. 2 (2022)

Section

Artigos/Papers

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