A GAMIFICATION IN THE USE OF SERVICE APPLICATIONS

Authors

DOI:

https://doi.org/10.12712/rpca.v17i2.58627

Abstract

This study aimed to analyze how gamification strategies have impacted engagement in the use of digital service applications. Based on structural equation modeling, an online questionnaire was applied to users of gamified applications, obtaining a sample of 109 respondents. The results showed that the performance expectation, social influence, intention to use and use positively affect the behavioral intention to use gamified platforms, contrary to the facilitating conditions and expectation of effort. This study contributes to a better understanding and improvement of research related to the effectiveness of gamification in mobile applications.

Downloads

Download data is not yet available.

Author Biography

Antônia Aritha Valcaci Santana, Universidade Federal de Campina Grande (UFCG)

Bacharel em Administração pela Universidade Federal de Campina Grande (UFCG)

Downloads

Published

2023-08-11

Issue

Vol. 17 No. 2 (2023)

Section

Artigos/Papers

License

Authors retain the copyright and grant the journal the right of first publication with simultaneously license under the Creative Commons Attribution License, permitting sharing the paper with acknowledgment of its first publication in this journal.

Authors are allowed to take additional contracts for non-exclusive distribution of the version of the paper published in this journal (eg, publish in institutional repository or publish as a chapter of a book), always with an acknowledgment of its initial publication in this journal.