Agenda Simbólica no Instagram:

A Estratégia do Ministério da Mulher para Questões de Gênero

Abstract

The aim of this article is to present the strategic use of social networks to produce a symbolic agenda by official communication from the current government, specifically, through the dissemination made by the Ministry of Women in the ministry  Instagram profile. To this end, all posts made during the year 2023 were analyzed, totaling 548 publications and, from these, the minister's 86 official speeches were collected and transcribed. From the database created, the speeches were coded according to the international classification of sectoral policies of the Brazilian Policy Agendas Project. The research hypothesis suggests that moments of institutional uncertainty, such as the start of a new government, fuel the production of symbolic agendas containing strategic themes (elasticity) despite the diversity and capacity of the content of the posts. Thus, the institutional space of the Ministry of Women represents, above all, in this first year, a difficult moment for some propositions that in the recent past were frayed in the public debate and neglected as rights, such as the rights of trans, quilombola and indigenous women. At the same time, it is a channel for transmitting subjects  that were present previously in President Lula's government agenda, which, for this article, were classified in the tripod: (a) equal work policy, (b) confronting violence against women and (c) understanding the notion of gender in its wide diversity - which had already been presented in his first term in 2003.