“Black woman freed from ideological slave quarters”

Election campaigns, religion and social media. How the right has been acting and performing.

Abstract

This article seeks to reflect on the use of social media in electoral campaigns, analyzing religious performance in the political field. Observation of the phenomenon led to interest in the topic, since in the last election digital campaign workers were important for disseminating news and representation. The research prioritized the qualitative method and Discourse Analysis, where the personal and political Instagram of the current alternate councilwoman, Vanessa da Silva Oliveira (Liberal Party/Rio de Janeiro), who calls herself “Bolsonaro’s Black Girl”, was observed, in addition to a critical analysis of her posts, considering the sociology of deviation, religion and performance. The results demonstrate that the use of social media helps to spread an “absolute truth”, contributing to the establishment of performance among peers and a demand for recognition. It was noted that the use of technology can be seen as a way of inverting the private to the public environment and an information society, being a strategy fostered for public acclaim. In addition, the contextual use of race as a justification and representation in conservatism was analyzed.