CONSTRUCTION OF BLACK IDENTITY THROUGH SOCIAL MOVEMENT: “MARCHA DE CRESPOS” AS A STRATEGY FOR FACING RACISM

Abstract

In the brazilian scenario today, there is a composition of collectives and social organizations that has gained much strength. One of these organized groups refers to the hair transition movement, a term that designates the process of naturalization of curly and curly hair, aiming to stop the use of chemicals that allowed the hair to be straightened permanently. These movements reach greater space and strength in the digital environment, through social networks, and also reach the streets, in the form of Pride March and Frizzy Empowerment, “rolezinhos” and black fairs. In addition to these actions, in Salvador / BA, Law No. 9,194 / 2017 was sanctioned, establishing the 20th of November as “Frizzy Empowerment Day”, which aims to “raise the self-esteem of those who feel inferior, perhaps making them aware of that everyone is equal and therefore free in the way they act and present themselves to society". The reflection on the theme of hair goes through the question of eurocentrism as a unified standard (culture, ways of thinking and dressing, parameter beauty, political decisions and historical propositions extremely relevant in Brazil), and by the debate about the reification of the body, thus promoting a deepening around the body appropriation and female empowerment. black identity, the racial crossings that are inserted in the daily life of the experiences and the debates aroused in the collectives that trigger the signs To this end, we present a bibliographical review about the main analytical categories and their respective developments.