The information technology and its results: an analysys on the impacts of social media on dentistry

Abstract

In the contemporary era, dentistry is increasingly turning to the virtual environment. Individuals not only want to consume a product or have access to a service, but also want to understand who is behind what is offered. In this sense, Dentistry has had several benefits with the advent of social media and the clinical recurrences of all Information Technology. With the arrival of networks and the exponential exchange of data, Dental Surgeons had a lot to gain from greater possibilities for disseminating and exchanging data. Liberal professionals are increasingly using means to attract patients and leverage profits, or even increase the potential of their work, whether of a scientific, social or pedagogical nature. Similarly, ethical issues and legal aspects are raised daily when analyzing the use of social media by professionals, given the violations of moral principles committed, in addition to the excesses that trivialize and cause the loss of all magnitude of the profession. The objective of this study was to analyze, through a literature review, the impacts of social media on Dentistry, thus seeking to understand how dentists, society and the market have dealt with all the changes brought about by Information Technology and their confluences. Based on the literature review carried out, it was possible to conclude that social networks are essential tools for the dissemination of information and valuable content in Dentistry, that professionals, patients and the academic and scientific universe have much to gain from technological resources. from social media, mainly because of its flexibility, because it is a democratic means and offers low cost. However, in the duality presented by the use of social networks, their use needs to be judicious and intentional, proving to be a public health issue, which involves ethical and legal aspects in the dental environment, needing to have its professional use more addressed in academic and scientific circles. . Still, going against the current negative trends of social networks and Information Technology, Dentistry must not lose its magnitude and depth to adapt to the molds of the ephemerality of social media. Scientific knowledge and technical primacy must still come first, even if this does not favor social media reach algorithms or go against market interests

Keywords: Dentistry, social media, dental ethics.