Das margens ao centro – “A normalização sem vergonha"

Authors

  • Ruth Emily Wodak Universidade de Lancaster

DOI:

https://doi.org/10.22409/rmc.v18i1.61089

Keywords:

Normalisation, Right-wing Populism, Discourse Studies, Ideology, Post-shame

Abstract

In this paper, I discuss the swing to the (far-)right in (Austrian) party politics during the election campaign and national election on October 15, 2017. This transformation is caused, I claim, by a process of normalisation, an accommodation to the, sometimes also extreme-right, agenda of formerly right-wing populist parties such as the Austrian Freedom Party (FPÖ). The election campaign of both the Austrian People’s Party (ÖVP) and the FPÖ focussed primarily on migration and refugee politics, based on a politics of fear and resentment. After first attempting to define the phenomenon of right-wing populism, I trace how tabooed and extreme right contents slowly became acceptable, as soon as the ÖVP shamelessly integrated some (not all) aspects of the FPÖ’s election program.

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Author Biography

Ruth Emily Wodak, Universidade de Lancaster

Professora emérita da Universidade de Lancaster, Reino Unido - Departamento de Lingüística e Língua Inglesa. 

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Published

2024-01-08

How to Cite

Wodak, R. E. (2024). Das margens ao centro – “A normalização sem vergonha". Media and Everyday Life, 18(1), 8-24. https://doi.org/10.22409/rmc.v18i1.61089