Participatory Action Research in Critical Data Studies: Analyzing AI from a South-North Approach

Authors

  • Andrea Medrado University of Exeter, Reino Unido
  • Pieter Verdegem University of Westminster

DOI:

https://doi.org/10.22409/rmc.v18i2.63054

Keywords:

AI, Critical Data Studies, Data Justice, South North, Autonomy

Abstract

Inspired by participatory action research (PAP) and the work of Latin American thinkers such as Freire and Fals Borda, we propose a South-North flow aiming to challenge the way in which the centrality of the North is taken for granted in relation to epistemologies, experiences and understandings. of AI. Based on workshops held with a diverse group of students, technology professionals and activists, we argue that PAP can not only empower marginalized communities in the Global South, it is important that we learn more about its relevance and uses in contexts of the Global North. Our analysis delves into three specific concepts around AI and data (in)justice: autonomy, empathy and dialogue, which provoked, among other reflections, remembering that human nature is sentient (Borda, 2003).

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Author Biographies

Andrea Medrado, University of Exeter, Reino Unido

PhD in Social Communication, Professor Department of Communication Drama and Film, University of Exeter, United Kingdom. She is co-vice-president of the International Association for Media and Communications Research, IAMCR.

Pieter Verdegem, University of Westminster

Professor at the University of Westminster: London, GB.

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Published

2024-05-29

How to Cite

Medrado, A., & Verdegem, P. (2024). Participatory Action Research in Critical Data Studies: Analyzing AI from a South-North Approach. Mídia E Cotidiano, 18(2), 109-139. https://doi.org/10.22409/rmc.v18i2.63054