Platformization of news and the business models of Brazilian news podcasts

Authors

  • Taynara Gregório Santos UFMG - Universidade Federal de Minas Gerais
  • Leonardo Universidade Federal do Rio de Janeiro

DOI:

https://doi.org/10.22409/rmc.v19i2.66725

Keywords:

Plataformization of the web, News production economy, Journalism studies, Podcast

Abstract

Over the past twenty years, podcasts have established themselves as an important digital communication format, whose distribution and monetization logic has been transformed by what has been called the platformization of the internet. In the case of journalism, this phenomenon has required an adaptation of the news production business model to align with the modus operandi of digital platforms and their algorithms. This article examines the business models of news production in the era of digital platforms through a case study of Brazilian news podcasts. The goal is to identify differences between the news production methods of traditional newspapers and born-digital, which operate under the logic of digital platforms. As a conclusion, it is demonstrated that the business models emerging from this new technological and economic context ultimately increase newspapers’ dependence on the logic of digital platforms and compromise their financial sustainability.

Downloads

Download data is not yet available.

Author Biographies

Taynara Gregório Santos, UFMG - Universidade Federal de Minas Gerais

Doutoranda do Programa de Pós-Graduação em Comunicação Social da Universidade Federal de Minas Gerais.

Leonardo, Universidade Federal do Rio de Janeiro

Professor da Escola de Comunicação da Universidade Federal do Rio de Janeiro (ECO-UFRJ) e coordenador do Programa de Pós-Graduação em Comunicação e Cultura da Universidade Federal do Rio de Janeiro (PPGCOM-UFRJ). Doutor em Comunicação e Cultura pelo Programa de Pós-Graduação da Escola de Comunicação da Universidade Federal do Rio de Janeiro (ECO-UFRJ).

References

AGÊNCIA PÚBLICA. Disponível em: https://apublica.org/transparencia/. Acesso em 31 jul. 2024.

ARGENTESI, Elena; FILISTRUCCHI, Lapo. “Estimating Market Power in a Two-Sided Market: The Case of Newspapers.” Journal of Applied Econometrics, vol. 22, 2007, pp. 1247-1266

BARCLAY, Alexander. Business Models for Newspapers in a Digital World. 2012.

BELL, Emily; OWEN, Taylor; BROWN, Pete; HAUKA, Codi; RASHIDIAN, Nushin. A imprensa nas plataformas: como o Vale do Silício reestruturou o jornalismo. Revista de Jornalismo ESPM, 20(6), 48-83, 2017.

BERRY, Richard. “What is a podcast? Mapping the technical, cultural, and sonic boundaries between radio and podcasting”. In: The Routledge Companion to Radio and Podcast Studies. Editado por Mia Lindgren and Jason Loviglio, Routledge, 2022.

_____. “Will the iPod Kill the Radio Star? Profiling Podcasting as Radio”. The International Journal of Research into New Media Technologies, vol. 12, no. 2, 2006, pp. 143-162.

BONINI, Tiziano. “Podcasting as a hybrid cultural form between old and new media”. In: The Routledge Companion to Radio and Podcast Studies. Editado por Mia Lindgren and Jason Loviglio, Routledge, 2022.

_____. “The ‘Second Age’ of Podcasting: reframing Podcasting as a New Digital Mass Medium”. Quaderns del CAC, vol. 41, no. jul., 2015, pp. 21-30.

BOTTOMLEY, Andrew. Sound streams: a cultural history of radio-internet convergence. Ann Arrbor: University of Michigan Press, 2020.

CARR, Nicholas. The Big Switch: Rewiring The World From Edison To Google. W. W. Norton, 2013.

CHYI, Hsiang Iris. “Willingness to Pay for Online News: An Empirical Study on the Viability of the Subscription Model.” Journal of Media Economics, vol. 18, no. 2, 2005, pp. 131–142.

COSTA, Caio Túlio. “Um modelo de negócio para o jornalismo digital”. Revista de Jornalismo ESPM, ed. Abril | Maio | Junho, 2014.

FALCÃO, Bárbara Mendes; TEMER, Ana Carolina Rocha Pessoa. “Podcasts de notícias diárias nos grandes veículos de imprensa no brasil e sua relação com a democratização da informação”. Esferas, ano 11, vol. 3, nº 22, setembro-dezembro de 2021.

FAROL JORNALISMO. “DNR 2024: ascensão dos influenciadores impõe concorrência ao jornalismo”. Farol Jornalismo, 2024. Disponível em: https://faroljornalismo.substack.com/p/nfj467-dnr-2024-ascensao-dos-influenciadores. Acesso em: 11 jul. 2024.

_____. “Em defesa do jornalismo sem fins de lucro”. Farol Jornalismo, 2024. Disponível em: https://faroljornalismo.substack.com/p/em-defesa-do-jornalismo-sem-fins.

HAMMERSLEY, Ben. “Audible revolution | Television industry.” The Guardian, 11 February 2004, https://www.theguardian.com/media/2004/feb/12/broadcasting.digitalmedia. Acesso em 13 jul. 2024.

HELMOND, Anne. “The Platformization of the Web: Making Web Data Platform Read.” Social Media + Society, vol. July-December, 2015, pp. 1-11.

KAYE, Jeff; QUINN, Stephen. Funding Journalism in the Digital Age: Business Models, Strategies, Issues and Trends. Peter Lang, 2010.

KAUFMANN, Jean-Claude. A entrevista compreensiva. Editora Vozes, 2013.

KISCHINHEVSKY, Marcelo. “Rádio em episódios, via internet: aproximações entre o podcasting e o conceito de jornalismo narrativo.” Revista De La Asociación Española De Investigación De La Comunicación, vol. 5, no. 10, 2018, pp. 73-80.

_____. Cultura do podcast: reconfigurações do rádio expandido. Mauad X, 2024.

_____. Rádio e mídias sociais: mediações e interações radiofônicas em plataformas digitais de comunicação. Mauad X, 2016.

LEMOS, André. Ciber-socialidade: tecnologia e vida social na cultura contemporânea. Logos. 1997.

MAURÍCIO, Patrícia; ALMEIDA, Raquel. “Empreendimentos jornalísticos digitais e o interesse público no Brasil.” Revista Latinoamericana de Comunicación, vol. 142, no. diciembre 2019 - marzo 2020, 2020, pp. 169-186.

NEWMAN, Nic; GALLO, Nathan. Daily News Podcasts: Building New Habits in the Shadow of Coronavirus. Digital News Project - Reuters Institute, 2020.

PAVLIK, John. “The Impact of Technology on Journalism.” Journalism Studies, vol. 1, no. 2, 2000, pp. 229-237.

PLANTIN, Jean-Christophe, LAGOZE, Carl; EDWARDS, Paul N.; SANDVIG, Christian. “Infrastructure studies meet platform studies in the age of Google and Facebook.” new media & society, vol. 20, no. 1, 2016, pp. 1-18.

POELL, Thomas; NIEBORG, David B.; van DIJCK, José. “Plataformização.” revista Fronteiras – estudos midiáticos, vol. 22, no. 1, 2020, pp. 2-10.

_____; DUFFY, Brooke Erin; NIEBORG, David B.. Platforms and Cultural Production. Polity Press, 2022.

PRIMO, Alex. “PARA ALÉM DA EMISSÃO SONORA: as interações no podcasting.” Intexto, vol. 2, no. 13, 2005, pp. 1-23.

REIS, Thays Assunção. “PAYWALL COMO MODELO DE NEGÓCIOS: uma análise dos maiores jornais brasileiros”. Estudos em Comunicação. nº 28, vol. 1, p.81-92, maio, 2019.

REUTERS. “Digital News Report 2024.” Reuters Institute for the Study of Journalism. Disponível em: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024. Acesso em: 11 jul. 2024.

SULLIVAN, John L. “The Platforms of Podcasting: Past and Present”. Social Media + Society. October-December 2019, 1 –12.

SULLIVAN, John L. Podcasting in a Platform Age: From an Amateur to a Professional Medium. New York, Bloomsbury Collections, 2024.

TEROL, Raúl; ESTEBAN, Luis Miguel Pedrero; ALAEJOS, Mónica Pérez. De la radio al audio a la carta: la gestión de las plataformas de podcasting en el mercado hispanohablante. Historia y comunicación social, 26(2) 2021: 475-485, 2021.

van DIJCK, José; POELL, Thomas; de Waal, Martijn. The Platform Society: Public Values in a Connective World. Oxford University Press, 2018.

Published

2025-06-11

How to Cite

Gregório Santos, T., & de Marchi, L. (2025). Platformization of news and the business models of Brazilian news podcasts . Media and Everyday Life, 19(2), 145-167. https://doi.org/10.22409/rmc.v19i2.66725