Collaborative accomodations
Analysis of the determinant factors in the predisposition to reuse the service
DOI:
https://doi.org/10.12712/rpca.v17i1.57624Abstract
This study aims to understand the relationship between the determinants of lodging sharing and the predisposition to reuse this service via Airbnb. The study data went through an exploratory, descriptive stage, through exploratory factor analysis and through the structural equation modeling technique for subsequent analysis of the proposed hypotheses. The results showed, through the final theoretical model, that the predisposition to reuse collaborative accommodations is positively influenced by the determinants of cost savings, experience and perceived utility, trust and satisfaction. Satisfaction construct is positively affected by the determinants of cost savings, trust and social interaction.
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