Stakeholders’ perception of collaborative stores in the city of São Paulo

Auteurs-es

  • Nicole Aline Okamoto Gonçalves
  • Alexandre Formigoni
  • Caio Flavio Stettiner
  • Marcelo T Okano CEETEPS

DOI :

https://doi.org/10.12712/rpca.v16i1.50294

Résumé

The sharing economy is a recent phenomenon that has emerged due to its growing expansion in the market and in the media. The objective is to present the perception of stakeholders about collaborative stores in the city of São Paulo. Collaborative stores are retail structures engaged in the shared economy. The research is exploratory, qualitative and multiple case study. Eight interviews were conducted with semi-structured questions with stakeholders. It was concluded that collaborative stores are structures that foster entrepreneurship, especially for managers of small businesses or individual entrepreneurs, serving as a laboratory for the development of small brands and products.       

Téléchargements

Les données sur le téléchargement ne sont pas encore disponible.

Téléchargements

Publié-e

2022-05-02

Numéro

Rubrique

Artigos/Papers