Moral consumption and fujoshi fetishism among boys love (BL) series fans in Brazil
DOI:
https://doi.org/10.22409/antropolitica2024.v56.i3.a58194Palabras clave:
Boys love series, Brazilian boys love fandom, Fujoshi fetishism, Moral consumption.Resumen
Boys love (BL) names a set of literary and audiovisual productions of male homoeroticism. Since the emergence of this genre (initially as fan texts and then as television series) there have been intense and tumultuous debates about the representation of gay men and consumption practices considered fetishistic and hypersexualizing. In the case of the Brazilian BL fandom, through the digital ethnographic method, with systematic and individual participant observation among fans, I will show that surveillance of other people’s consumption has become intrinsic to the consumption of BL series itself, a phenomenon that I call moral consumption, which involves other relations of distinction, specifically between fujoshi and non-fujoshi Brazilian fans. This differentiation produces a symbolic reductionism that is intrinsically associated with orientalist discourses and practices, which I name fujoshi fetishism, another concept that I will address in this article.
Descargas
Citas
SERIES hit number 1 on WeTV. November 21, 2021. Twitter: @WeTVThailand. Google translation. Original title: 4 ซีรีส์ขึ้นแท่นอันดับ 1 บน WeTV. Retrieved from: https://twitter.com/wetvthailand/status/1463100012913512454. Access on: March 5, 2023.
ABURIME, Samantha. Hate narratives, conditioned language and networked harassment: a new breed of anti-shipper and anti-fan – antis. Journal of Fandom Studies, [s. l.], v. 10, n. 2 and 3, p. 135-155, 2022. Retrieved from: https://intellectdiscover.com/content/journals/10.1386/jfs_00060_1. Access on: ay 22, 2023.
ABURIME, Samantha. The influence of transphobia, homonationalism, and anti-Asian prejudice: anti-BL attitudes in English-speaking fandoms. East Asian Journal of Popular Culture, [s. l.], p. 1-10, 2024. Retrieved from: https://intellectdiscover.com/content/journals/10.1386/eapc_00119_1. Access on: June 23, 2024.
ANGLES, Jeffrey. Writing the love of boys: origins of bishōnen culture in modernist Japanese literature. Minneapolis: University of Minnesota Press, 2011.
BURT, Kayti. Bad Buddy and the subversive sentimentality of BL storytelling. Den of Geek, [s. l.], January 21, 2022. Retrieved from: https://www.denofgeek.com/tv/bad-buddy-and-the-subversive-sentimentality-of-bl-storytelling/. Access on: March 5, 2023.
COHEN, Stanley. Folk devils and moral panics: the creation of the Mods and Rockers. London: Routledge, 2011.
FAVAREL-GARRIGUES, Gilles; TANNER, Samuel; TROTTIER, Daniel. Introducing digital vigilantism. Global Crime, [s. l.], v. 21, n. 3-4, 189-195, 2020. Retrieved from: https://www.tandfonline.com/doi/full/10.1080/17440572.2020.1750789. Access on: February 11, 2023.
FLORETTA, Jasmine. 5 reasons why Bad Buddy is loved by fans of the Thai series. Magdalene, [s. l.], December 1, 2021. Google translation. Original title: 5 alasan Bad Buddy dicintai penggemar serial Thailand. Retrieved from: https://magdalene.co/story/5-alasan-bad-buddy-dicintai-penggemar-serial-thailand/. Access on: January 13, 2022.
FOUCAULT, Michel. Política da verdade: Paul Rabinow entrevista Michel Foucault. In: RABINOW, Paul. Antropologia da razão: ensaios de Paul Rabinow. Rio de Janeiro: Relume-Dumará, 1999. p. 17-25.
FOUCAULT, Michel. Vigiar e punir: o nascimento das prisões. 42. ed. Petrópolis: Vozes, 2018.
GARLAND, David. On the concept of moral panic. Crime, Media, Culture, [s. l.], v. 4, n. 1, p. 9-30, 2008. Retrieved from: https://journals.sagepub.com/doi/10.1177/1741659007087270. Access on: October 15, 2022.
GLUCKMAN, Max. Análise de uma situação social na Zululândia moderna. In: FELDMAN-BIANCO, Bella (org.). Antropologia das sociedades contemporâneas: métodos. 2. ed. São Paulo: Editora Unesp, 2010.
GOMES, Wilson. O cancelamento da antropóloga branca e a pauta identitária. Folha de S.Paulo, São Paulo, August 11, 2020. Retrieved from: https://www1.folha.uol.com.br/ilustrissima/2020/08/o-cancelamento-da-antropologa-branca-e-a-pauta-identitaria.shtml. Access on: October 12, 2022.
GOMES, Wilson. Vilgilantismo e linchamentos digitais. Cult, São Paulo, November 19, 2021. Retrieved from: https://revistacult.uol.com.br/home/vigilantismo-e-linchamentos-digitais/. Access on: October 12, 2022.
HINE, Christine. A internet 3E: uma internet incorporada, corporificada e cotidiana. Cadernos de Campo, São Paulo, v. 29, n. 2, p. 1-42, 2020. Retrieved from: https://www.revistas.usp.br/cadernosdecampo/article/view/181370. Access on: June 5, 2021.
ISHIDA, Hitoshi. Representational appropriation and the autonomy of desire in yaoi/BL. In: MCLELLAND, Mark et al. (ed.). Boys love manga and beyond: history, culture, and community in Japan. Jackson: University Press of Mississippi, 2015. p. 210-232.
IT’S STRONG and can’t stand it, becoming the number 1 Y series podium on WeTV. November 15, 2021. Twitter: @WeTVThailand. Google translation. Original title: มาแรงแบบฉุดไม่อยู่ขึ้นแท่นซีรีส์วายอันดับ 1 บน WeTV. Retrieved from: https://twitter.com/wetvthailand/status/1460110310422073344. Access on: March 5, 2023.
JENKINS, Henry. Textual poachers: television fans and participatory culture. New York: Routledge, 1992.
LATOUR, Bruno. A ligeira surpresa da ação: fatos, fetiches, fatiches. In: LATOUR, Bruno. A esperança de Pandora: ensaios sobre a realidade dos estudos científicos. Bauru: EDUSC, 200. p. 305-334.
LEE, Hye-Kyung. Transnational cultural fandom. In: DUITS, Linda; ZWAAN, Koos; REIJNDERS, Stijn (ed.). The Ashgate research companion to fan cultures. Farnham: Ashgate Publishing Limited, 2014. p. 195-207.
LEVI, Antonia; MCHARRY, Mark; PAGLIASSOTTI, Dru (ed.). Boys love manga: essays on the sexual ambiguity and cross-cultural fandom of the genre. North Carolina: McFarland & Company, 2008.
MARCONI, Marina; LAKATOS, Eva. Fundamentos de metodologia científica. 5th ed. São Paulo: Atlas 2003.
MCLELLAND, Mark; WELKER, James. An introduction to “boys love” in Japan. In: MCLELLAND, Mark et al. (ed.). Boys love manga and beyond: history, culture, and community in Japan. Jackson: University Press of Mississippi, 2015. p. 3-20.
MILLER, Daniel; SLATER, Don. Etnografia on e off-line: cibercafés em Trinidad. Horizontes Antropológicos, Porto Alegre, v. 10, n. 21, p. 41-65, 2004. Retrieved from: https://www.scielo.br/j/ha/a/byXgK3hjvpRs4snhb8MSbGy/?lang=pt#. Access on: March 18, 2022.
MOUFFE, Chantal. Democracia, cidadania e a questão do pluralismo. Política e Sociedade, Curitiba, v. 2, n. 3, p. 11-23, 2003. Retrieved from: https://periodicos.ufsc.br/index.php/politica/article/view/2015. Access on: October 2, 2022.
NAGAIKE, Kazumi. Do heterosexual men dream of homosexual men? BL fudanshi and discourse on male feminization. In: MCLELLAND, Mark et al. (ed.). Boys love manga and beyond: history, culture, and community in Japan. Jackson: University Press of Mississippi, 2015. p. 189-209.
NG, Eve. Cancel culture: a critical analysis. Cham: Palgrave Macmillan, 2022.
PEREIRA, Cláudia; SICILIANO, Tatiana; ROCHA, Everaldo. Consumo de experiência e experiência de consumo: uma discussão conceitual. LOGOS 43, [s. l.], v. 22, n. 2, p. 6-17, 2015. Retrieved from: https://www.e-publicacoes.uerj.br/index.php/logos/article/view/19523. Access on: June 3, 2021.
PRASANNAM, Natthanai. The yaoi phenomenon in Thailand and fan/industry interaction. Plaridel, [s. l.], v. 16, n. 2, p. 63-89, 2019. Retrieved from: http://www.plarideljournal.org/article/the-yaoi-phenomenon-in-thailand-and-fan-industry-interaction/. Access on: July 1, 2021.
PIRES, Rogério. Fetichismo religioso, fetichismo da mercadoria, fetichismo sexual: transposições e conexões. Revista de Antropologia, São Paulo, v. 57, n. 1, p. 347-391, 2014. Retrieved from: https://www.revistas.usp.br/ra/article/view/87763. Access on: October 11, 2022.
RECUERO, Raquel. Atos de ameaça à face e à conversação em redes sociais na internet. In: PRIMO, Alex (org.). Interações em rede. Porto Alegre: Sulina, 2013. p. 1-15. Retrieved from: http://www.raquelrecuero.com/arquivos/rascunhoatosdeameaca.pdf. Access on: October 11, 2022.
SAID, Edward. Orientalism. Penguin Books: London, 2003.
SUZUKI, Midori. The possibilities of research on fujoshi in Japan. Transformative Works and Cultures, n. 12, 2013. Retrieved from: https://journal.transformativeworks.org/index.php/twc/article/view/462. Access on: October 12, 2022.
TORRES, Igor. Atravessamentos afetivos, morais e políticos na experiência de consumo de séries boys love (BL) no Brasil. 2023. Master’s thesis (Master in Social Anthropology) – Centro de Ciências Humanas, Letras e Artes, Universidade Federal do Rio Grande do Norte, Natal, 2023. Retrieved from: https://repositorio.ufrn.br/handle/123456789/51379. Access on: April 2, 2023.
##submission.downloads##
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2024 Igor Leonardo de Santana Torres
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
O conteúdo da revista Antropolítica, em sua totalidade, está licenciado sob uma Licença Creative Commons de atribuição CC-BY (http://creativecommons.org/licenses/by/4.0/deed.pt).
De acordo com a licença os seguintes direitos são concedidos:
- Compartilhar – copiar e redistribuir o material em qualquer suporte ou formato;
- Adaptar – remixar, transformar, e criar a partir do material para qualquer fim, mesmo que comercial;
- O licenciante não pode revogar estes direitos desde que você respeite os termos da licença.
De acordo com os termos seguintes:
- Atribuição – Você deve informar o crédito adequado, fornecer um link para a licença e indicar se alterações foram feitas. Você deve fazê-lo em qualquer maneira razoável, mas de modo algo que sugira que o licenciante o apoia ou aprova seu uso;
- Sem restrições adicionais — Você não pode aplicar termos jurídicos ou medidas de caráter tecnológico que restrinjam legalmente outros de fazerem algo que a licença permita.
